Return to Basics
If you have your website done by a non-professional, you may
end up paying the price later on. There are many fine details
that determine whether your website is perceived as a site that
attracts visitors or just sits out in the far reaches of cyberspace.
Right now 50% of website viewers still have screens under 15
inches. You want to have the size of your webpage fit their screen
size. People are reluctant to scroll over. Although a webpage
that is 1080 pixels looks fantastic on a 17 or 19-inch monitor,
the average person still has to scroll across to read all of
The front page needs to come in fast, less than 10 seconds is
great and no more than 30 seconds (as of July 2004, 51% of the
U.S. connects to the internet through high speed -broadband).
To keep the file size down, try to have only one or two pictures
on the opening page. It is best if the total file size for the
front page is between 60 and 80k. Donít make your front page
very long. Ideally, everything should fit in the first screen
shot. If that is not possible, do not have your visitors click
on the scroll bar more than once. Statistics show that less than
10% of web surfers will click on the scrollbar three times.
Be sure to include your contact information on every page so
that no matter which page an incoming visitor lands on, they
do not have to dig around for your telephone number. Include
your business name, phone and fax number, email address, physical
and/or mailing address and your hours of operation.
Be sure that your navigation is simple and easy to use. It doesnít
matter whether you use graphic buttons or text links for your
navigation, but it is very important that you are consistent
and use the same type of navigation for each page. Many website
designers like to use frames as an easy way to organize a website.
This can interfere with the search engines making them unable
to register your website. You can use frames sparingly on the
There are now so many websites in cyberspace, we are a visual
society. You must catch the visitor with their first impression,
or they will be off to the next website. Visual quality ensures
interest and allows your business message to be seen.