Online Travel Statistics
Travel Industry Association of America (TIA) released their annual
Travelers’ Use of
the Internet study in December 2003. The study shows an increase
in the number of people using the internet
to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult
the web for travel information. These travelers spend (on average)
$300 more on travel, and nearly 40% had an annual household income
Online travelers surf to two or more travel websites, spending an
average of 37 minutes. They research and compare prices, check schedules
and book trips. The number of people actually booking online increased
by 8% over 2002 and grew to 42.2 million people in 2003. Within this
group of online travelers, 32 million people made travel arrangements
exclusively through the internet (a figure expected to grow according
to the TIA).
10 million travelers responded to email campaigns, causing the TIA
to believe that email campaigns are stimulating unplanned travel.
stated that the top 10 travel websites are:
If your business supplies lodging, real estate, shopping, recreation,
dining, events or tourist related specialty services, it may be wise
to place advertisements with these websites. If you are not making
full use of the internet for your marketing campaigns you are missing
30% of your potential market.
online travelers’ habits
become more sophisticated you will find them expecting to find
and book everything from one location.