Marketing Websites

How do you follow your target audience on Facebook? Do you use groups, lists, pages? Most of us are using a combination of strategies.

Last week’s Facebook layout modifications added a picture bar and switched the button layout. Plus there is more information about activities are posted to a person’s profile page.

Sorting news through Lists, once on the right side, seemed to have disappeared. Lists are a smart way to organize news sources by grouping.

After a frantic email (Thank You Leslie), I found out the list option moved to a drop down box. It was located at the top, to the right of  Top News

Click the Down arrow for your options and the menu will drop down.

KhalsaWeb, Marketing Websites, offers a 2011 New Years Deal. Enjoy a discount on an optimized Blog with one free plugin. Email a description of your website project to biz@bigbear.us for a quote.

• Study: Facebook Fan Pages are Great Marketing Tool for Businesses – Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from …
• Search Marketing Plans for 2011 – Planning for changes we don’t know will happen is a huge part of Project Management here at Blizzard. One of the constants in the online marketing world is change. Sometimes subtle, sometimes drastic…a search engine algorithm change can …

Marketing Websites to the Next Generation

Facebook announced the release of their new modern messaging system. There will be no subject line, all you do is hit enter to send. It’s modeled like chat.

The account settings will allow you to control who reaches your inbox. You will be able to bounce unwanted emails back to sender.

Your messages will be pushed to moble, received over IM or simply read on Facebook.

The next generation of internet users will control who reaches them. Marketing websites will no longer include push to customer. The savvy marketer will need to offer something to attact online visitors.

Interested in test driving the new system? Request an Invitation from Facebook.

• Google Analytics trick: How to view referring URLs – We use Google Analytics as a stat tool on justaddwater.dk, and we’re overall satisfied with it. Unfortunately, one crucial feature is hidden and very hard to find. Here is how you find referring URLs and not only the referring websites. …
• Newsflash You’re Damn Right It’s a Popularity Contest – I am going to break my normal rules of laziness and post twice in one day to get one huge sentiment off my chest: search engine optimization is now and has been since the arrival of Google, a popularity contest you either learn to compete or fucking whine in silence. Seriously there have been quite a few posts over the last few days whining about how Sphinn is nothing more than a popularity contest. (Side note to amplify interactive, changing blog urls after publishing is bad for traffic.

We worked with our new client, the Inland Empire Tourism Concil, and used WordPress to quickly accomplish establishing a web presence that met our marketing goals.

Marketing websites through WordPress is easy and effecient. We enjoy using the plugin called Platinum SEO.

If you are using WordPress, try these ideas:

1. Define your keywords and use those names to set up your categories.

2. Keywords are extremely important in your blog titles. Don’t over cram them!

3. Google will reward consistent blog postings. Daily posts are the best. Google is looking for around 200 words, Bing is looking for videos.

4. Use keywords for the file names of your photos.

5. Link out to other blogs. Find other blogs related to your topic and link to them in your post. Get back links where possible.

Are you ready to start blogging, tweeting and linking in? There are a couple of factors to consider.

1.) It’s important to create a plan first. Decide on your startegy. We suggest you start by setting up a company blog, a facebook account and a Twitter account. Use your keywords as the basis of your account name.

2.) Develop your content. Begin writing articles that are about 250 words in length. Include photos and or videos. Load them into your blog and then link over from Facebook and Twitter. Keep your posts interesting. No one wants to read advertisements.

3.) Post consistently. Assign someone to regularly update the Social Media Accounts. Google will reward consistency. It’s best to post daily if possible.

4.) Listen to your fans. Read your fan page on Facebook. Be aware of what your customers are asking for.

Marketing websites has changed dramatically over the years. You have quite a bit of control over your brand and your exposure.

Any questions?