Although our specialty is marketing
websites, we have written articles
on numerous topics. Below is a sample of some of the articles KhalsaWeb
has written in the
most recent are first. Please feel free to browse through and email us
2 New Trends in Marketing Websites
The development of Smartphones coupled with a tough economy, has given rise to new forms of marketing and advertising websites.
PC World called it the buzz word of the year.
Wikipedia defines geolocation as the “identification of real-world geographic location of an object, such as a cell phone or an internet connected computer.” An auto lookup is done on your cellphone or notebook, and your device’s IP Address is identified. When you “check in” using a social media service, your location is broadcast.
From Caffeine to Instant, a Revolution in Search
Usually, search engines change their ranking formulas over a long period of time. The last major change in Google was called the "Florida Update", and was done in 2003. In November 2009, Google started to unveil their new algorithms for search engine rankings.The new criteria for page rankings includes;
- Speed - How fast does your homepage load. Be careful how many apps and video you load to the front page of your blog or website.
Ten Affordable Ideas to Improve Your Website
There are actions you can take (or inexpensively hire) to increase your website traffic and develop additional revenue streams. Use these ideas to develop trusted links back to your website and boost it's rankings in the Search Engines. Adding Google Adsense and affiliate marketing will help you capitalize on the increased traffic. read more...
Websites - The Followup
spend a lot of time and attention attracting visitors to our
websites. A recent article by The Customer Respect Group reveals
that many of us are losing the visitor once they get to our website.
Forrester Research has stated that 70% of online customers will
drop brand loyalty and go to a competitor, if they do not receive
a timely response from a company.
you have your website done by a non-professional, you may end
up paying the price later on. There are many fine details that
determine whether your website is perceived as a site that attracts
visitors or just sits out in the far reaches of cyberspace.
now 50% of website viewers still have screens under 15 inches.
You want to have the size of your webpage fit their screen size.
People are reluctant to scroll over. Although a webpage that
is 1080 pixels looks fantastic on a 17 or 19-inch monitor, the
average person still has to scroll across to read all of the
information. read more...
engines have dramatically changed the way they rank websites,
causing webmasters to re-think the way they approach marketing
websites. In the late 90's, page rank was determined by webpage
coding, and it was easy to fool the search engines. This is no
longer the case.
is important to target the right keywords in order to generate
website traffic. 'Keywords' refers to a phrase or word that can
be typed into a search engine to find your product. Most of the
search engines look at page content and analyze it for keywords.
Meta-tags have very little weight, but page title and description
have an increased importance. Be sure to insert your keywords. read
Spam and Phishing
seems like the volume of email spam has doubled in the last
month. Increasingly, we receive daily emails for better mortgage
rates, pharmaceutical discounts, and offers to enlarge body
parts we don’t even have.
next generation of sophisticated tools is available to email
spammers. Hidden code can be embedded into email allowing the
sender to track it. A “spam beacon” lets the sender
know that this is a valid, live, email address. The sender
can also tell if you’ve opened the email before you tossed
it. “Nearly half of all spam is bugged with so-called "spam
beacons" for tracking users who open junk mail, said e-mail
filtering firm MX.”
Online Travel Statistics
The Travel Industry Association of America (TIA)
released their annual Travelers’ Use of the Internet study
in December 2003. The study shows an increase in the number of
people using the internet
to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million)
consult the web for travel information. These travelers spend (on
average) $300 more on travel, and nearly 40% had an annual household
income above $75,000.
Copyright Law and the Internet
The internet has made us all publishers and many of the copyright
laws apply. The internet is not considered public domain and any
original work, including photos, art and text, are protected even
if there is no copyright notice.
If you receive a complaint about your website, the prudent course
of action is to immediately remove the material while you seek
proof of ownership. If it comes to a court appearance, your immediate
response will be viewed favorably.
Demographics of Technology Users
face of technology users continues to change. According to
the Pew Internet & American Life study, "a greater
portion of enthusiastic tech users find it more difficult to
do without their computer, cell phone and internet than their
television and landline telephone". Thirty one percent
of the population are considered heavy technology users.
of this "tech elite" access the internet wirelessly
and pay for online content. For this group, email is as important
as the telephone.
fraud tops the Federal Trade Commission’s list as the nation’s
fastest growing crime, registering 43% of last years
380,000 complaints. Many of
these cases were perpetrated through the Internet. Affected
companies include Bank of America, AOL, MSN, eBay, PayPal,
and even the IRS.
The Bank of America scam came
through email, asking the receiver to go to the website to
verify their personal or financial information. When the enclosed
email link is clicked, the receiver is taken off to a look
alike website where they are asked to enter their name and
has gone from an unknown to an essential form of communication
in less than two decades. It’s rapid adoption helped to revolutionize
communication, and now technology is poised to take the next leap.
Saunders of InstantMessagingPlanet.Com, says that “instant messaging
in the workplace is here, it’s now, and it’s growing by leaps
and bounds and will touch virtually every business and numerous
business processes in the coming years. The Radicati Group expects
instant messaging to grow to 349 million users in the next five
Your PC Skills
using the mouse to click and save a file, you can also use keyboard
commands, making your actions easier and much faster.
of us who use a computer regularly notice that there are certain
menu commands that are the same. You can Undo, Cut, Copy, Paste,
Save, Print and switch between programs, without taking your
hands off the keyboard. These basic commands are standard in
most Operating Systems and software except some games, where
you wouldn’t expect to perform these actions.
travel reservations and purchases online has become common practice.
Many of us will order books at Amazon.Com or send flowers. Jupiter
Research conducted a survey in March of 2003. In it, they found
out that 55% of households were comfortable making credit card
sense of security was dealt a serious blow recently. Microsoft’s
Passport was found to have serious security flaws. Microsoft
is accused of not thoroughly testing their code before releasing
shopping online there are several things you can do to add to
your shopping safety. Being aware of technology scams, checking
website policies and understanding your credit card rights,
will go a long way in providing personal protection.
websites will provide cost comparisons, assisting you in finding
the lowest price for your request. Be aware, there have been
reports of a few sites “fixing” their technology and returning
you have decided where you want to make your purchase, go through
that website and look for policies defining warranties, refunds,
returns, legal statements and privacy policies.
Just Delete It!
believe that nearly one quarter of all emails sent to businesses
may be spam (unsolicited advertisements). Valuable company time
is wasted deleting these annoying emails.
an email filtering company, conducted a survey by polling 1,400
office workers and IT professionals. They found that 9 in 10 would
support legislation restricting pornographic spam and wanted criminal
penalties imposed on misleading and false information. The workers
want Congress to act against spam. There were anti-spam bills
in the last session of Congress, but they failed to pass.
Internet in 2003
is likely to experience more changes as we adjust to this medium
and change our habits. Broadband access through DSL, Cable and Satellite,
is expected to reach 23.3 million households, penetrating more than
15% of the market according to Ben Macklin of E-Marketer. He predicts
that this number will rise to more than 27% in 2004.
More and more
gadgets are being fitted with WiFi technology (wireless local area
networks). From cellphones to Palm Pilots, more people are accessing
the Web on the run.
statistics have changed significantly in the past several years.
The total number of internet users has grown from 76 million to
111 million Americans, and the number of users researching travel
destinations has grown from 30% to 66%. According to the Pew Internet
Research Project statistics, over 64 million Americans are online
XP is one of the most stable operating systems that Microsoft has
released to date. It ends the distinction between the corporate
and consumer packages. It has a strong compatibility with hardware
and software. If you have software that is buggy, XP can usually
prevent it from crashing other Windows applications, allowing “clean”
If your system
can handle the upgrade, you will find that it is well worth it.
Windows XP requires a minimum of 1.5 GB of hard drive space, a 300
MHZ processor and at least 128mb of RAM.
Internet Radio Rulings
may be drastically affected by the recent government webcasting
webcasting _rates_final.html). On June 22nd the New York Times
reported; "The U.S. Copyright Office decided Thursday to charge
webcasters 70 cents per song heard by 1,000 listeners, or half of
what a government panel had proposed in February
If the decision
is not changed, the first monthly royalty payments will be due in
November. The fees are retroactive to 1998 and full payment of royalties
from past years will be due in October."
is Verisign Sending Me a Bill?
we first started as internet consultants back in '94, all domain
names were registered through Network Solutions. A couple of years
ago, ICANN, the governing body for domain registrations, opened
up the system and allowed other companies to register domains.
of us registered domain names through either Network Solutions or
Registrars. Recently, Verisign purchased both companies. All registration
changeovers were completed by March 15, 02. You may have received
communication from them either through the mail or through email.
emails and letters should have given you your new login and password
for your domain name in your new Verisign account. This is critical
information and should be carefully filed.
A lot has changed
on the Internet in the last year. The Search Engines have changed
their business model in order to stay alive. More people are using
high speed access (DSL, Cable or Satellite) to surf the Web, and
the average computers are much faster and come with larger monitors.
All of this affects how your website is seen and if it turns up
in the Search Engines.
The Search Engines
are still "spidering" the Internet, reading page codes
and ranking websites. Regularly submitting your site to them and
making sure that your keywords are in the page title and are worked
into the page coding is still vitally important.
Why do people
click on some banners and not on others? There are several things
you can do to make your banner more attractive.
is measured by “click-through rate”. Click-through rate is the
percentage of page views, to the number of times a visitor clicks
on the banner. If your banner is viewed 20 times and is clicked
on once, it enjoys a 5% click-through rate.
The Internet can be a wonderful resource
of information, assisting children with their homework and developing
their educational skills. Regrettably, a recent University of
Boston study showed many children have received unwanted online
advances. Giving our children a safe environment to grow up in,
starts at the home. Now we have the Internet, extending our homes
into the unmoderated vastness of the World Wide Web.
are very convenient, allowing you to view what you shoot immediately.
In some occupations, such as Real Estate, they are indispensable.
digital cameras you are able to instantly view your images. When
you transfer them over to your computer you can lighten or darken
them and crop them to get the image you really want. Look for a
camera that transfers images through a USB port or through a card
reader, both are very quick.
There are several
forms of advertising online; banner ads (the most pervasive), keyword
purchases at portals, search engines and directories, email campaigns
and trading links.
advertising used to be the most effective way to get your website
noticed but with click through rates dropping to .04%, it is time
to explore additional avenues. The company Net Ratings, attributes
the change to “the evolution of web surfing into web searching.”
The best way users can find you is if they are looking for you.
hoaxes are sent out just to see how far the email will go. Other
purposes include; harassing another person, using a pyramid scheme
to try and get money, or to damage another person’s or organization’s
first virus hoax started in 1988, claiming that the person sending
the email had downloaded it from a bulletin board.
can commonly recognize hoaxes, often they use technical sounding
language or hope to insinuate credibility by association. Beware
of emails encouraging you to forward the message to everyone you
know. Most of the hoaxes prey on our need to help others, some have
been started by spammers hoping to gather email addresses.
marketing is a powerful way to acquire customers. When it is done
properly, it creates an effective way to attract visitors to your
you will need to take time to target your audience. Unsolicited
emails, known as spam, are not appreciated by most people. The best
solution is to either gather email addresses from your website or
to purchase “opt-in” mailing lists. Opt-in lists (known as permission
marketing) are addresses of people who have given their permission
to receive emails on topics they are interested in. Postmaster
Direct has more than 3,000 targeted email lists with over 30
million email addresses. Their lists cost from $100 to $350 CPM
(cost per thousand). Because email addresses change frequently,
most lists that you purchase will have a 5% failure rate.
and Yahoo are the leaders in Instant Messaging (IM). Instant messaging
has become one of the most popular internet applications. Researchers
believe that more than 900 million messages are sent a day. Forrester
Research says that nearly half of the Fortune 1000 will adopt IM
as part of the office.
Messaging is commonly used to schedule meetings, for customer contact
and networking salespeople. Unfortunately, IM has also attracted
most recent virus is known as the Choke worm, which attacked MSN
Messenger users. People received messages such as, “i have a file
for u, its real funny”. Attached was a file called Hello.exe, which
contained the virus.
websites typically consists of submissions to search engines, keyword
buys and placing banner advertisements. Knowing how your website
visitors find your website will help you to identify which promotions
are working for you. Intelligence software are tracking programs
that allow you to identify not only where your website traffic comes
from, but other important bits of information like, how long do
people remain on your site and what search terms they have used
to find you. To pick tracking software that is right for your website,
there are a couple questions that need to be answered.
types of customers are profitable? You will find that targeting
your customers will give you a higher ROI (return on investment).
Many times keyword buys and selected banner ads will accomplish
this. The right tracking software will allow you to see which ads
data transferred online is encrypted. 3rd largest category
in internet fraud. Although you are not liable for unauthorized
liable purchases, you may want to minimize the threat. Visa card
holders can can create personal passwords that are supplied when
making purchases- scheduled to go live before the holiday season
gets under way. Pnly works if your bank is part of the verified
payments service by American express- generates random transaction
numbers used instead of the charge card. www.americanexpress.com/privatepayments.
Transaction numbers expire after a single use. You will have to
generate a new number for every purchase.
Looking for more diverse news coverage? If you press the news
search button on most search engines, you will pick up news from
wire services like Reuters and the Associated Press. There are also
news search engines such as Moreover, Yahoo and Excites’ News Tracker,
that will target headlines from subject-oriented sites.
provides news feeds covering nearly 300 different categories. If
you visit their homepage, you will find drop down boxes on the left
side of the page allowing you to view current headlines. You can
also choose to have topics of interest emailed to your computer.
to hire someone to submit your website to the major search engines
and internet directories? Go here to view our "do it yourself"
page. Most search engines will accept your submissions up to once
Wireless connectivity is becoming an essential part
of the business culture. Portable devices such as PDA’s (Personal
Desktop Assistant), are poised to play an integral part in ‘mobile
business’. They are easy to use and are usable by both PC and Mac
Trying to search
the web and coming up with poor results? This article gives information
on advanced searching techiniques to assist you in refining your
to finding venture capital, the internet is a great resource for
small businesses. Below is a list of useful websites.
Small Business Administration is online at www.sbaonline.sba.gov.
Their website includes a guide for local SBA resources, disaster
assistance and an online library.
IRS forms to directories of tax officials, the Internet provides
a wealth of information to help you through this season. Keep in
mind, the Internet will not replace sound advice from your accountant.
IRS’s website is located at irs.ustreas.gov.
You can locate any of the tax forms you need at irs.ustreas.gov/forms_pubs/forms.html,
or access search at irs.ustreas.gov/help/search_help.html.
If you have
your website done by a non-professional, you may end up paying the
price later on. There are many fine details that determine whether
your website is perceived as a site that attracts visitors or just
sits out in the far reaches of cyberspace.
now the average screen size is between 14 and 15 inches. You want
to have the size of your webpage fit their screen size. People are
reluctant to scroll over. Although a webpage that is 1080 pixels
looks fantastic on a 17 or 19-inch monitor, the average person will
have to constantly scroll to read all of the information.